Client
A Major Life Insurer
The Opportunity
“We need to reduce the time to market for these new annuity products.”
Business Challenge
This Life Insurer needed to achieve breakthrough product innovation in order to capitalize on the emerging market for new types of annuity products. The product launch process was cumbersome and standing in the way of meeting a changing marketplace.
Our Approach
- Led an enterprise re-engineering initiative, beginning with a convincing business case based on the imperative for breakthrough product innovation
- Mapped current and proposed processes and data flows to support the new product launch process
- Delivered a future state architecture based on the seamless process linkages envisioned in the redesigned processes
Bottom Line
The company was positioned to significantly reduce time to market for its new and innovative annuity offerings.