CASE STUDY Investment Management CRM


A Large Independent Broker/Dealer

The Opportunity

“Advisors were struggling with various systems with client and account information. They needed a holistic relationship management technology that managed both the client data and resulting workflow.”

Our Role

  • Analyze & Optimize customer relationship opportunities
  • Identify operational bottlenecks
  • Optimize client acquisition, asset growth, investor services, and reporting
  • Design and assure end-user application usability
  • Provide integrated technology solution
  • Manage design, development and implementation

Key Activitites

  • Documented key functional tasks and opportunities with Advisors and their offices
  • Prioritized data and workflow requirements
  • Vendor analysis and CRM strategy
  • Managed all stages from project initiation through implementation
  • Defined a successful phased implementation model

Bottom Line

  • We transformed the way Advisors used both their CRM and Advisor Desktop.
  • We optimized client acquisition and client retention results and costs.
  • We fully integrated a system that streamlined data sharing, workflow and business reporting.
  • We improved both the Advisor and Investment experience.