As all of us know, the rate of change across the financial services industry has been accelerating at an unprecedented rate.   Changing business models and increased regulatory scrutiny has created the need for in-depth understanding of customer behavior and needs, profitability, business efficiency and effectiveness, and risk exposures.   Management analytics are rising to the forefront as a powerful value creation lever for banks to:

  • Uncover valuable new customer, product, and market insights
  • Increase sales force effectiveness
  • Improve financial management and forecasting
  • Enable more robust risk analysis and modeling

Our banking clients are successfully tapping the hidden value in data to drive:

  • Expanded household product penetration
  • Increased new household acquisitions
  • Improved customer retention
  • Reduced fraud and credit losses



Achieving this objective does require a solid business and technical strategic plan for management analytics, a robust data strategy framework, and the adoption of standard industry practices, process and methodology.   Key barriers which must be overcome include:

  • Organization – clear data ownership, business champions, and dedicated analytics resources
  • Governance — integrated process and structure to surface and prioritize common data needs which drive the vision for development and monetization of valuable bank data
  • Technology – consistent, reliable data across systems of record; unifying customer view; and simpler, more graphical tools to support fast, effective, efficient, fact based business decisions.